Everlane is an American clothing retailer that sells primarily online. The organization is headquartered in San Francisco, California and also has stores in New York City, Los Angeles, and Palo Alto.
Founded in 2010 by Michael Preysman, Everlane is boldly committed to ethical manufacturing. All of Everlane’s garments are made in factories that meet the most stringent quality standards – not only in terms of the clothes themselves, but also in how workers are treated. Everlane only partners with manufacturers that demonstrate a strong commitment to their workers’ welfare, a fact the company prides itself upon in its marketing material.
How Does Everlane Use Ethical Marketing?
What makes this company different from other online shopping platforms is its commitment to " radical transparency", in other words, the price of every clothe and garment is broken down and shown to their customers on website. In this way the customers can know what is the actual manufacturing cost of the clothes they are buying, on the other hand the company is winning the hearts of the public by their truthfulness.
The company’s cotton shirts, for example, costs $6.70 to produce, and you can see exactly how much each of the manufacturing and logistical elements affects the retail price:
By boldly revealing precisely how much each of its garments costs to make, Everlane can offer its customers the kind of transparency consumers want while enjoying the considerable karma this kind of radical transparency offers.
Never heard about this online shopping site.....but loved the bravery of EVERLANE to be transparent to its customers. Appreciated.
ReplyDeleteIf you want to know more about this company here's it's website
Deletewww.everlane.com
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ReplyDeletenot only this, but everlane products has very good quality.
ReplyDeleteThank you for sharing this.
DeleteProgressive thought ......need to be followed by every company
ReplyDeleteLike the way of EVERLANE sell there products
ReplyDeleteAppreciate u man
ReplyDeleteAs a friend, I like ur way to share this information with the world
ReplyDeleteAppreciated Everlane's step taken towards the ethics and the way of transparency they offer to their customers
ReplyDeleteI appreciated the concept of transparancy.
ReplyDeleteEvery company needs to learn this from everlane.
ReplyDeleteTransparency to costomer is what needs to be appreciated!!!